Everyone Unlimited has landed on SMARTY Groups

SMARTY Groups are all about keeping things simple – but now they’re getting even better. Introducing our new Everyone Unlimited plan!

What are SMARTY Groups?

SMARTY Groups let you bring together 2 to 8 different phone plans into one. It’s great for families, friends, or housemates. There are 2 types:

1. Mix & Match SMARTY Groups

These let everyone in a Group pick the right plan for them, with custom data and minutes.

2. Everyone Unlimited SMARTY Groups

Everyone Unlimited is a brand-new type of SMARTY Group that – as the name suggests – gives everyone unlimited data for the month. It’s perfect for nans who binge Netflix or #HardcoreGamer housemates.

What are the benefits of Everyone Unlimited?

The benefits of SMARTY Groups are threefold:

Save money together

Join forces, pay less. Bring 2 to 8 plans into a SMARTY Group to save every month. Everyone Unlimited Groups save £5 on every additional plan added. Ka-ching.

One easy place

There’s no need for an accounting degree – Group owners can keep an eye on usage and manage everything easily from their dashboard.

You call the shots

As always, you’re in control with our flexible rolling plans. You have the freedom to pause anytime. And, with Everyone Unlimited Groups, if you restart a paused member, or add a new member, during your plan month you'll be credited back at the end of your renewal month for any days they missed.

If your gang are big into data, we know they’re going to be big into Everyone Unlimited. Bring everyone together and build your Everyone Unlimited SMARTY Group today.

🔗 See plans 🔗 Check FAQs

SMARTY Team
  • SMARTY Team
  • SMARTY
  • November 11th, 2025