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On a mission to
make mobile simple
and honest

We started SMARTY because there’s a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We even give money back for the data you don’t use.
We’re on a mission to put the trust back into our industry by doing things properly. Simple, honest, mobile.

Powered by Three

three logo with lightning bolts

SMARTY is powered by Three’s strong and reliable 3G network. It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 4G with SMARTY, where available.

We’re building a network for
today’s digital world

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No lunch time queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.

helpAbsolutely no hold music

Got a question? We’ve got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-9pm.


  • uSwitch Award - Best Value SIM Only Winner 2020
  • uSwitch Award - Best Value SIM Only 2019
  • uSwitch Award - Best PAYG Network 2019

Featured in

  • FinancialTimes
  • TechRadar
  • uSwitch
  • HuffingtonPost
  • ShortList

Simple plans • Money back for unused data • Cancel anytime