On a mission to
simple and honest
We started SMARTY because there’s a better way to do things.
Low costs, straightforward plans, transparent pricing and flexible deals.
We even give money back for the data you don’t use.
We’re on a mission to put the trust back into our industry by
doing things properly. Simple, honest, mobile.
EU roaming still included
With SMARTY you can continue to use your allowance in European destinations to make calls and send texts to the UK and you can use up to 12GB of data to get online. Check pricing
No annual price rise
We won’t force annual price increases on you, you can make the most of simple, honest mobile, confident that your bill will be just what you expect with our flexible monthly plans.
Reasons to Love SMARTY
We’re building a network for
today’s digital world
No lunch time queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.