On a mission to
make mobile
simple and honest
We started SMARTY because there’s a better way to do things.
Low costs, straightforward plans, transparent pricing and flexible deals.
We even give money back for the data you don’t use.
We’re on a mission to put the trust back into our industry by
doing things properly. Simple, honest, mobile.
5G ready
Stream, play and browse with more reliability and superfast 5G at no extra cost. Find out more
5G subject to coverage, compatible device required.
EU roaming still included
With SMARTY you can continue to use your allowance in the EU to make calls and send texts to the UK and you can use up to 12GB of data to get online. Check pricing
No annual price rise
We won’t force annual price increases on you, you can make the most of simple, honest mobile, confident that your bill will be just what you expect with our flexible monthly plans.
Reasons to Love SMARTY
We’re building a network for
today’s digital world
No lunch time queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.
Got a question? Our support articles are the fastest way to get help. Still stuck? Our web support team is here for you. Here’s how you can contact us.