Beating chocflation: how to get more for your money this easter

Easter is just around the corner, but for many Brits, the excitement of chocolate treats has been overshadowed by a frustrating trend—‘chocflation.’ This phenomenon sees Easter eggs getting smaller while their prices continue to rise. According to a recent survey commissioned by SMARTY, 85% of adults believe shrinkflation has affected their beloved Easter eggs, and 71% feel shortchanged by the size of their chocolate treats.

But don’t worry! SMARTY is here to help you enjoy Easter without feeling the pinch. We’ve put together some handy tips to help you make the most of your money this Easter.

How to beat chocflation and get the best value this Easter

1. Compare weight, not just price

Easter egg packaging can be deceiving! Instead of just looking at the price tag, check the weight of the chocolate inside. Many brands use larger boxes to make eggs seem bigger than they really are. If you’re paying more but getting less chocolate, it might be worth reconsidering your purchase. Which? often reviews supermarket products to help consumers make informed choices.

2. Look beyond traditional Easter eggs

Did you know that 62% of Brits are choosing alternative confectionery products over overpriced Easter eggs? Consider buying chocolate bars or bags of chocolates instead. You often get more for your money without the extra packaging costs. Check out MoneySavingExpert's Easter deals page for budget-friendly Easter shopping tips.

3. Take advantage of special offers

Supermarkets and retailers often have multi-buy deals or discounts on Easter treats in the weeks leading up to Easter Sunday. Keep an eye out for ‘buy one, get one free’ or half-price offers to stretch your budget further.

4. Get creative and make your own Easter treats

Why not turn Easter into a fun DIY activity? You can melt down your favourite chocolate bars and mould them into your own customised eggs. Not only will this save you money, but it also allows you to personalise treats for your loved ones.

5. Support brands that offer real value

79% of shoppers say they’d be more likely to buy an Easter egg if brands made a point of increasing their size. Look for companies that prioritise value and transparency over hidden price hikes—whether it’s chocolate or mobile plans!

SMARTY Mobile: keeping things simple and fair

Chocflation isn’t the only thing frustrating Brits—rising costs are affecting energy bills, council tax, and even mobile phone contracts. That’s why SMARTY keeps things simple, offering great value and flexible 1-month plans, without the sneaky annual price rises.

This Easter, don’t settle for less—whether it’s your chocolate or your mobile plan. Explore SMARTY’s SIM only deals and enjoy great value without the hidden costs. Happy Easter!