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Simple plans.
No silly packages.

On SMARTY there’s no silly packages and no extras that you don’t need. Just simple, no nonsense plans.

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There’s way too much complication and red tape in the mobile industry.

We like to keep things simple.

We pride ourselves on being the mobile network that’s built to be simple and honest. We provide straightforward plans, transparent pricing and flexible deals with absolutely no nonsense.

No silly packages

We don’t try and sell you silly packages with things you don’t want. What you see is what you get: great value plans, with no contracts and no unnecessary extras.

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Simple, reliable and cheap... all I require.

Colin, Trustpilot

Our plans are award-winning for value.

uSwitch Award - Best PAYG Network Winner 2021uSwitch Award - Best Value SIM Only Winner 2020uSwitch Award - Best Value SIM Only 2019uSwitch Award - Best PAYG Network 2019

Our plans include

  • 1 month plan, cancel anytime

  • Unlimited calls & texts(Excluding Data Only Plans)

  • Fast 5G & 4G data5G available with enabled devices

  • No credit check

  • Unrestricted tethering in the UK

  • No speed caps

  • EU RoamingUse your plan in Europe (12GB fair use limit) Learn more

  • SIM, Micro-SIM, & Nano-SIM sizes

All plans include WiFi Calling to supercharge your signal

All the data you need for less

Data discount plans

Get money back for unused data

No long contracts

No nonsense

No funny business

No silly packages

Reliable network by


99.5% coverage (outdoors), check yours here