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Simple plans.
No funny business.

We don’t give you the hard sell. On SMARTY, you’re free to choose whichever plan suits you best.

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There’s way too much complication and red tape in the mobile industry.

We like to keep things simple.

We pride ourselves on being the mobile network that’s built to be simple and honest. We provide straightforward plans, transparent pricing and flexible deals with absolutely no nonsense.

No funny business

At SMARTY, you can choose any plan you like to suit your needs. Whether it’s one of our money back plans or our great value big data plans, we have options to give you all the GB you need.

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Starting with Smarty was very easy. I've had no problems and the service has been great at an amazing price.

Alan, Trustpilot

Our plans are award-winning for value.

uSwitch Award - Best PAYG Network Winner 2021uSwitch Award - Best Value SIM Only Winner 2020uSwitch Award - Best Value SIM Only 2019uSwitch Award - Best PAYG Network 2019

Our plans include

  • 1 month plan, cancel anytime

  • Unlimited calls & texts(Excluding Data Only Plans)

  • Fast 5G & 4G data5G available with enabled devices

  • No credit check

  • Unrestricted tethering in the UK

  • No speed caps

  • EU RoamingUse your plan in Europe (12GB fair use limit) Learn more

  • SIM, Micro-SIM, & Nano-SIM sizes

All plans include WiFi Calling to supercharge your signal

All the data you need for less

Data discount plans

Get money back for unused data

No long contracts

No nonsense

No funny business

No silly packages

Reliable network by


99.5% coverage (outdoors), check yours here