SMARTYSimple, honest mobile.

It’s time to make mobile simple and honest.

SMARTY is a new SIM-only mobile network that’s built to be fair, transparent and smart.
We’re launching soon.

Thank you. We'll keep you posted.
Oops! Something went wrong while submitting the form

Why choose SMARTY?

Pay for the data you use.
Not the data you don’t.

You shouldn’t have to pay for data you’re not using, even if it rolls-over. SMARTY will calculate your unused data and credit the value off your next month’s plan. Simple and honest, with no asterisk required.

No contracts

No contracts. Cancel anytime or change plans monthly.

No contracts, no credit checks and no surprises at the end of the month. Pay in advance and enjoy the flexibility.

Add-ons

Add-ons that are 100% transparent

If you run out of data an add-on will cost the same as it does in your current plan. They also never expire.

Unlimited

Unlimited UK calls and texts - on all plans

No catch.

4 plans that cover it all.

You can change plans at any time.

Simple spot
SIMPLE

500MB

Unlimited calls and texts to UK numbers

1 Month plan
Small spot
SMALL

2GB

Unlimited calls and texts to UK numbers

1 Month plan

Discount on unused data
Medium spot
MEDIUM

6GB

Unlimited calls and texts to UK numbers

1 Month plan

Discount on unused data
Large spot
LARGE

14GB

Unlimited calls and texts to UK numbers

1 Month plan

Discount on unused data
Discount on unused data

How does the discount work?

We keep £5 to cover the costs of running the network (plus the unlimited calls and texts bit) and give you a discount based on the data you didn’t use. We calculate remaining MBs, not GBs, meaning the discount you get is exactly what’s due. We don’t do rounding.

Details

It’s 4G wherever possible

SMARTY connects to 4G network wherever it can.

No need to change your number

As soon as your SIM is activated you can port your number to SMARTY. You’ll need to get your PAC code from your current network.

Adding data or credit

Data add-ons cost the same as the data in our plans – inflation is best saved for the Chancellor. Add-ons never expire.

Contacting us

The SMARTY team are available to chat online Monday to Friday.

Calling abroad or premium numbers

We think there are smarter ways to call costly services. Apps like Whatsapp, Facebook Messenger and Skype make more sense to us.

Roaming isn’t simple

Navigating EU regulations is anything but simple. We’ve been focused on getting the simplest, most honest network live and that means roaming isn’t possible yet.

Our mission

Put trust into mobile by making it simple and fair.

Heart Send us a message